Lumina
Independent, 2019
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Lumina
Independent, 2019
Scroll for more
Lumina
Independent, 2019
Scroll for more
The goal is to capture the essence of the brand's vision and translate it into visually stunning images that evoke the spirit of spring. From the choice of location to the selection of models, every decision plays a crucial role in shaping the final outcome.
With spring as the backdrop, a mood board is created to curate colors, textures, and styles that reflect the freshness and vibrancy of the season. This board serves as a visual guide throughout the shoot, ensuring that the overall vision remains consistent.
Whether it's a blooming flower garden, a sun-drenched meadow, or an urban street lined with cherry blossom trees, the chosen setting must complement the brand's aesthetic. The art director works closely with the photographer and production team to scout locations that bring the collection to life, providing a captivating backdrop for the garments.
By curating a cohesive concept, selecting the perfect location, and casting models who embody the brand's values, the art director creates a photoshoot that showcases the collection in a visually stunning and impactful way.
The goal is to capture the essence of the brand's vision and translate it into visually stunning images that evoke the spirit of spring. From the choice of location to the selection of models, every decision plays a crucial role in shaping the final outcome.
With spring as the backdrop, a mood board is created to curate colors, textures, and styles that reflect the freshness and vibrancy of the season. This board serves as a visual guide throughout the shoot, ensuring that the overall vision remains consistent.
Whether it's a blooming flower garden, a sun-drenched meadow, or an urban street lined with cherry blossom trees, the chosen setting must complement the brand's aesthetic. The art director works closely with the photographer and production team to scout locations that bring the collection to life, providing a captivating backdrop for the garments.
By curating a cohesive concept, selecting the perfect location, and casting models who embody the brand's values, the art director creates a photoshoot that showcases the collection in a visually stunning and impactful way.
The goal is to capture the essence of the brand's vision and translate it into visually stunning images that evoke the spirit of spring. From the choice of location to the selection of models, every decision plays a crucial role in shaping the final outcome.
With spring as the backdrop, a mood board is created to curate colors, textures, and styles that reflect the freshness and vibrancy of the season. This board serves as a visual guide throughout the shoot, ensuring that the overall vision remains consistent.
Whether it's a blooming flower garden, a sun-drenched meadow, or an urban street lined with cherry blossom trees, the chosen setting must complement the brand's aesthetic. The art director works closely with the photographer and production team to scout locations that bring the collection to life, providing a captivating backdrop for the garments.
By curating a cohesive concept, selecting the perfect location, and casting models who embody the brand's values, the art director creates a photoshoot that showcases the collection in a visually stunning and impactful way.